3 ms·
click·bait ˈklikbāt/ noun informal noun: clickbait; noun: click bait (on the Internet) content whose main purpose is to attract attention and encourage vis
by anthonybsd 8y ago
click·bait
ˈklikbāt/
noun informal
noun: clickbait; noun: click bait
(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.
Note that it doesn't say anything regarding being devoid of content. You can have clickbaity articles with actual (although questionably useful) content in them.