This is ridiculous I expect the author and many others don't realize how many very small companies with very small budgets get amazing results from the intelli

This is ridiculous I expect the author and many others don't realize how many very small companies with very small budgets get amazing results from the intelligent targetting options available. A small landscape company that does snowplowing and can now strictly show ads to the region a single operator can drive and just to "business owners and property managers" A dog groomer who can target their reasonable physical area and "dog lovers" in Google or those who like specific long haired breed content on Facebook. A Sports medicine doctor who can target only sports enthusiasts or more explicitly runners. Business owners are not just large corporations. There are many people who get great value for their money, for their business and support families and their employees by not wasting advertising dollars in mistargeted or untargeted manners. When we target "users" we are mostly targetting behavior and groups of people with similar demos or behaviors. Most worthwhile networks dont even allow groups of less than 200 to be live campaigns (remarketing/interest based)