3 ms·
Like when ESPN or Hulu show you the same ad for the same bad movie every ad.
by smileysteve 9y ago
Like when ESPN or Hulu show you the same ad for the same bad movie every ad.
- karljtaylor 9y agoThere's a handful of reasons that happens, but one of the biggest is that those ads are placed by a variety of different providers. More often than not when a large buyer goes to place a buy (think on the order of P&G promoting a new product, the snack conglomerates, movie studios etc.,) they'll place an order based on a certain number of impressions. they'll also mandate a certain viewability threshold and a number of other conditions. In order to execute that buy, the media desk has to make purchases from a variety of platforms. Those platforms also buy and resell inventory from a mix of other places. Segments aren't very well defined, so you end up competing against yourself to buy the same inventory over again. FWIW, a lot of those OTS services also have very traditional media desks. (e.g., https://nccmedia.com/ https://nccmedia.com/)