You're not the only one. Many other people also vastly underestimate the societal and privacy implications of user targeting and behavioral analytics. My posit

You're not the only one. Many other people also vastly underestimate the societal and privacy implications of user targeting and behavioral analytics. My position on this is simple, let it be opt-in. Something as simple as a HTTP request header(DNT for example) should by default tell advertisers they shouldn't perform any sort of user targeting. For individuals such as yourself,you could simply turn off that feature in your browser and start seeing targeted content. Why should the technically illiterate masses be targeted and tracked by default? Why not allow it only for those who accept the privacy and behavioral modification implications?