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TV advertising is very very targeted. If you don't think so, spend ten minutes each on commercials from Disney channel, the Food Network, ESPN, and CNBC. You wi
by Veelox 9y ago
TV advertising is very very targeted. If you don't think so, spend ten minutes each on commercials from Disney channel, the Food Network, ESPN, and CNBC. You will see very very different ads on each.
- jschwartzi 9y agoThat's different. They're selling ads on a channel. Targeted advertising is selling ads for a person.
- gnode 9y agoThis is why I said "individually targeted". The TV advertiser doesn't know your name, age, gender, search history, etc.
- alkonaut 9y agoRight. But they do know what program you are watching (which might be a demographic clue) and they do know a rough geographic area. If facebook couldn't show chinese products to chinese visitors, they'd have a hard time selling ads. They'd be worse off than a tv station in that case.
- gnode 9y agoDisregarding the fact that Facebook is blocked by the Great Firewall, and virtually unused in China, serving internet ads on a national or township basis is easy to do with IP address based selection. This can be done without tracking users (recording information about them) or otherwise impacting their privacy. It isn't necessary to build a database tying individual identities to nationalities or addresses, to geographically target ads.