3 ms·
What if a competitor shows up and can demonstrate that their treatment is better, for example that it does not lead to relapses?
by Bromskloss 9y ago
What if a competitor shows up and can demonstrate that their treatment is better, for example that it does not lead to relapses?
- EamonnMR 9y agoThe barrier to entry is extremely high. There are regulatory hurdles, hurdles to being taken seriously, etc. You need authorization for human trials, you need to get published, you need to convince insurance companies to pay for your product.
- Bromskloss 9y agoThe same as for the first drug manufacturer, I suppose. And if you really have a superior product, you should be able to take all the customers, assuming that the customers are smart enough.