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TV and radio advertising is targeted by region - even by city in some cases. Banning any and all targeting online would result for example everyone in America

by c12 8y ago

TV and radio advertising is targeted by region - even by city in some cases. Banning any and all targeting online would result for example everyone in America seeing advertising only intended for people in London. Essentially resulting in online advertising being rendered useless.

gnode 8y ago
The article explains specifically that it's referring to advertising targeted on an individual basis, not targeted by location or context. The issue is that using personal information to present adverts is damaging to privacy. Non-individual targeting (what page the advert is on, or where the page request is coming from) is not a personal privacy concern.
- karljtaylor 8y ago
  except the digital, you're complaining about is also non-individual, and it's anonymized at a much higher threshold. radio points are demographics based buys, TV is demographics based...niche mags etc., same story.
  - gnode 8y ago
    The audience for non-individual web ads is not the entirety of Internet users. For instance, when I make a search on DuckDuckGo my geographic location (although this is optional) and search terms provide a demographic that is useful for specific advertising, without personally identifying or tracking me. Similarly, an online newspaper can include ads appropriate to the story viewed, and the geographic location of the user, without need for tracking.
    - karljtaylor 8y ago
      Facebook and Google (and nearly every other social ads platform that evolved along the same playbook) avoid the 'personal'by aggregating users above certain thresholds. It's fairly precise, and often the only times I can spot an individual is if they're flagging something geographic or contextual (e.g., search) that is unique. (for example, I know when my parents visit my blog because I know their network hostname and location.) when you say, begin to search for trips to disney and start looking through photos on Facebook, it isn't that an advertiser discovers you, gnode, are looking for a disney trip, it's that the platform adds you to an audience of people interested in disney and to an audience of people who are interested in travel. advertisers engage with those audiences, platforms hold the data.

by c12 8y ago

gnode 8y ago

The article explains specifically that it's referring to advertising targeted on an individual basis, not targeted by location or context. The issue is that using personal information to present adverts is damaging to privacy. Non-individual targeting (what page the advert is on, or where the page request is coming from) is not a personal privacy concern.

karljtaylor 8y ago
except the digital, you're complaining about is also non-individual, and it's anonymized at a much higher threshold. radio points are demographics based buys, TV is demographics based...niche mags etc., same story.
- gnode 8y ago
  The audience for non-individual web ads is not the entirety of Internet users. For instance, when I make a search on DuckDuckGo my geographic location (although this is optional) and search terms provide a demographic that is useful for specific advertising, without personally identifying or tracking me. Similarly, an online newspaper can include ads appropriate to the story viewed, and the geographic location of the user, without need for tracking.
  - karljtaylor 8y ago
    Facebook and Google (and nearly every other social ads platform that evolved along the same playbook) avoid the 'personal'by aggregating users above certain thresholds. It's fairly precise, and often the only times I can spot an individual is if they're flagging something geographic or contextual (e.g., search) that is unique. (for example, I know when my parents visit my blog because I know their network hostname and location.) when you say, begin to search for trips to disney and start looking through photos on Facebook, it isn't that an advertiser discovers you, gnode, are looking for a disney trip, it's that the platform adds you to an audience of people interested in disney and to an audience of people who are interested in travel. advertisers engage with those audiences, platforms hold the data.