> IMO, the correct approach is to regulate what is advertised, not who is targeted, or how they are targeted. I disagree. The point made in the article is that

> IMO, the correct approach is to regulate what is advertised, not who is targeted, or how they are targeted. I disagree. The point made in the article is that individually targeted advertising requires information on individuals and necessitates the surveillance economy. Personally, I don't care if advertisers show me ads for drugs, for instance, but I do care if they're doing that on the basis of what medical conditions I search for information about, and might have -- information which could be leaked or sold on. Even perfectly benign adverts can be targeted using information which the subject may find sensitive. While targeted advertising remains, an incentive to retain personal data exists.