Good point! Looking at Recital 50 there may be possibility to use information for other than the original purpose if the new purpose is compatible. But anothe

Good point! Looking at Recital 50 there may be possibility to use information for other than the original purpose if the new purpose is compatible. But another interesting thought: Can Marketing hold as a legitimate interest? Lets look at Recital 47: The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. Interseting finding you think. Reading this again the word may is striking. Ok this is not a Carte Blance. And since there is Recital 70 which states: "Where personal data are processed for the purposes of direct marketing, the data subject should have the right to object to such processing, including profiling to the extent that it is related to such direct marketing, whether with regard to initial or further processing, at any time and free of charge. That right should be explicitly brought to the attention of the data subject and presented clearly and separately from any other information." So where does this leave us: Yeah we can use Data for Marketing and it well may be a legitimate interest of a company. But we will have to inform the data subject that it can object the usage.