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The problem isn't X will like product Y, so lets show ads for product Y to them. The problem is X will like features A, B, and C and hate D, so lets mention onl
by beojan 9y ago
The problem isn't X will like product Y, so lets show ads for product Y to them. The problem is X will like features A, B, and C and hate D, so lets mention only A, B, and C to them. Y will like B and D and hate A and C, so only mention B and D to them.
If you're having trouble thinking of why someone might hate a feature of a product, the main case where this is a problem is political advertising, where features are policies. It is a problem with commercial advertising too, though.
EDIT: The other big problem is using tracking for price discrimination, but banning targeted ads wouldn't help there, you have to ban the tracking.
- karljtaylor 9y agofeatures are candidates, policies are selling points.
- beojan 9y agoThe candidate is the product, the policies are the features.
- dwild 9y ago> The problem isn't X will like product Y, so lets show ads for product Y to them. The problem is X will like features A, B, and C and hate D, so lets mention only A, B, and C to them. Y will like B and D and hate A and C, so only mention B and D to them. Yeah let's ignore that human flaw instead of correcting it, right? Racism doesn't need internet to exist. The issue is that people just take everything they see as face value. That's what need to change. I still remember my teachers that kept repeating DON'T USE WIKIPEDIA! The right thing to say was actually "Don't trust Wikipedia" or even more broadly, "Don't trust everything you read". Sadly we prefer the easy solution instead of the right one and they kept saying "DON'T USE WIKIPEDIA!", luckily students don't listen to their teachers that much and learned to verify their source instead (at least most of them).