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As an outsider to the business entirely, I couldn't help but become frustrated the other day with the lack of targeted marketing on Sling TV. I must have watch

by deaps 8y ago

As an outsider to the business entirely, I couldn't help but become frustrated the other day with the lack of targeted marketing on Sling TV. I must have watched an ad for Colo Guard 15 times - As a 36 year old, spending that much time watching an ad for people only 50+ it just seemed like a waste of their money and my time. While I'm sure they get some 'discount' for simply throwing the ads out there, if the had a way to more specifically target audiences/demographics, I feel like they could charge more for their ads. That being said - maybe it should be an opt-in...that is to say, users provide the information they want to be targeted as. AKA, maybe I feel ok putting my race, my age, my location - and maybe another user doesn't - and that's fine. I think most people's problems with ads are, more than likely, the 'deceptive' ways that corporations go about obtaining our personal information.

smileysteve 8y ago
Like when ESPN or Hulu show you the same ad for the same bad movie every ad.
- karljtaylor 8y ago
  There's a handful of reasons that happens, but one of the biggest is that those ads are placed by a variety of different providers. More often than not when a large buyer goes to place a buy (think on the order of P&G promoting a new product, the snack conglomerates, movie studios etc.,) they'll place an order based on a certain number of impressions. they'll also mandate a certain viewability threshold and a number of other conditions. In order to execute that buy, the media desk has to make purchases from a variety of platforms. Those platforms also buy and resell inventory from a mix of other places. Segments aren't very well defined, so you end up competing against yourself to buy the same inventory over again. FWIW, a lot of those OTS services also have very traditional media desks. (e.g., https://nccmedia.com/ https://nccmedia.com/)

by deaps 8y ago

smileysteve 8y ago

Like when ESPN or Hulu show you the same ad for the same bad movie every ad.

karljtaylor 8y ago
There's a handful of reasons that happens, but one of the biggest is that those ads are placed by a variety of different providers. More often than not when a large buyer goes to place a buy (think on the order of P&G promoting a new product, the snack conglomerates, movie studios etc.,) they'll place an order based on a certain number of impressions. they'll also mandate a certain viewability threshold and a number of other conditions. In order to execute that buy, the media desk has to make purchases from a variety of platforms. Those platforms also buy and resell inventory from a mix of other places. Segments aren't very well defined, so you end up competing against yourself to buy the same inventory over again. FWIW, a lot of those OTS services also have very traditional media desks. (e.g., https://nccmedia.com/ https://nccmedia.com/)