Not just ads — highly targeted ads based on pervasive tracking. It didn't have to be this way but most of tech jumped onto this bandwagon—or maybe the data bro

Not just ads — highly targeted ads based on pervasive tracking. It didn't have to be this way but most of tech jumped onto this bandwagon—or maybe the data brokers and ad tech types magnified their snake oil benefits just enough to fuel this beast. The issue is so much larger than Facebook. It's good to see it get attention though.