Right. At the moment, pretty much the only way to reap the benefits of persuasive tech is to be Facebook or it's ilk. So what this is about is bringing that sa

Right. At the moment, pretty much the only way to reap the benefits of persuasive tech is to be Facebook or it's ilk. So what this is about is bringing that same tech to places where you can actually reap that benefit, instead of your corporate memetic overlords.