The thing is developers as a whole like writing good code. Code quality is often the result of how much the business values good code. If they don't they will

The thing is developers as a whole like writing good code. Code quality is often the result of how much the business values good code. If they don't they will simply want everything done the fasted with no time for refactoring. That sort of pressure comes from top and is hard for a single dev to change.