"What's the point of advertising to people who can't afford to pay a few bucks for a social networking site?" It depends on what is being "advertised". To giv

"What's the point of advertising to people who can't afford to pay a few bucks for a social networking site?" It depends on what is being "advertised". To give one example, it might be an "issue ad", not for a commercial product/service. The "ad" can be thought of as a general form of persuasion to adopt some mode of thinking and consequently some specific action or inaction. According to the whistleblower testimony, these were the type of ads being shown in certain third world countries by the companies who utilised the Facebook user data.