I see some parallels in what you said with myself. But I think for me it comes down to opportunity cost. It's not that I actively seek to do things that are ha

I see some parallels in what you said with myself. But I think for me it comes down to opportunity cost. It's not that I actively seek to do things that are harder. But I feel like if I'm going to spend the time doing something, it might as well have multiple benefits or be more "unique" or "different". For example, I recently went on a backpacking trip. I decided to do the more difficult route. Not because I wanted more of a challenge, but because if I was going to do all of the work to travel to that distant location, I should probably complete as much of the trail as possible. When it comes to projects, I pick the harder ones because if I'm going to spend the next 3 months working on something, I might as well do something I don't know much about, and learn something new. For me, it's always about getting the most value out of my time spent on something. But I do agree, that often times if I just worked on something that I find easy, I could get a product to market, or finish projects quickly. I am in this stage of my life now where I feel like I've built up a solid knowledge base by challenging myself and I am now exploring how to monetize those skills better.