Well at least it's not digital cheese. More seriously, in America "cheese" is a term that's regulated. Cheez-wiz in a can is called something like "cheese pro

Well at least it's not digital cheese. More seriously, in America "cheese" is a term that's regulated. Cheez-wiz in a can is called something like "cheese product" because it can't legally be called "cheese". Surely this is the same in the UK too?