> currently Facebook offers no option for users to pay not to receive any ads at all. The still unasked question is, "Why not?" Because it's not the showing of

> currently Facebook offers no option for users to pay not to receive any ads at all. The still unasked question is, "Why not?" Because it's not the showing of ads that's the real problem, it's the harvesting of demographic/interest/PII from the graph that's the problem. So they "can't" offer a way to opt out of that because for the part of your network that doesn't opt out, advertisers would have much less good data (ergo FB's value prop to advertisers is much less good) since it wouldn't have the data from the graph to augment the user's own data.