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> As noted in the article, the information being released includes blaming the victim and other PR spin. This doesn't serve the public or further highway safety

> As noted in the article, the information being released includes blaming the victim and other PR spin. This doesn't serve the public or further highway safety; it further's Tesla's commercial goals. I disagree. People need to know that autopilot doesn't eliminate their responsibility for safely driving the vehicle and paying attention. People need to know they HAVE to respect the autopilot warnings. If that is happening too much in an area and so is too cumbersome, then don't use autopilot. And to wait a year for that to be released would not be in the public interest. Neither would a year of unanswered BS from short interests and competitors, considering that Tesla's vehicles overall are incredibly safe. I think NTSB's action to remove Tesla is fine. Tesla felt they had to release such information (and there's a good argument for that, IMHO), but that is against NTSB's policy as it could compromise the investigation. So be it. Removing them may be best for all.

slg 9y ago
It is strange seeing people claim Tesla is just doing PR spin here. They aren't saying this is the drivers fault because the driver decided to drive into the median. They are saying it is the driver's fault because he put too much faith into the autopilot system. Tesla's entire argument is that their autopilot is not as capable as some people believe. That is a weird stance to take if their only goal is to sell more cars.
- buvanshak 9y ago
  >That is a weird stance to take if their only goal is to sell more cars. That is only to weasel out of the legal issues. They are doing marketing stuff that pushes the feature as vastly more capable on the side..For ex Elon Musk tweeting videos that shows cars traveling by itself on unmarked roads..And having declarations such as "The human behind the wheel is only for legal reasons, the car is driving all be itself" and such.. So the actual marketing is based on this unrealistic projection, and only these "statements", which the public will soon forget, is based on its true capability..
  - slg 9y ago
    >That is only to weasel out of the legal issues. Which supports my point. Theses responses likely have had a bigger influence from lawyers than PR folks. The goals of those two groups are almost diametrically opposed to each other. The best thing for Tesla from a legal perspective is to downplay the capabilities of autopilot. The best thing for Tesla from a marketing and PR perspective is to exaggerate the capabilities of autopilot. Tesla is doing the former in these responses. They are choosing the legal response over the PR response. It also should be noted this is also probably the best move from a public safety standpoint. I don't know why people are claiming these responses are PR spin or how these response could possibly sell more cars. Regarding the rest of your post, I was not talking about Tesla's general marketing. I haven't seen Musk do anything like you claim. That is certainly misleading and irresponsible if he does do that and implies that any current Tesla can "drive all be itself"
    - fricat1ve 9y ago
      I doubt it's really about legal issues. Could they just disable or scale back the autopilot? Or at least warn people to not rely on it while avoiding any commentary about the facts of the accident. That'd be more polite/deferential to the investigators and to the victim. I wouldn't be surprised if there's some fear over allowing uncertainty to fester for a year while awaiting the results of the investigation. But I think there's a much bigger risk in being perceived as unwilling to play by the same rules as everyone else.
      - slg 9y ago
        >Could they just disable or scale back the autopilot? The problem with this is that Tesla clearly believes that autopilot plus an attentive driver is safer than an attentive driver alone. I think that is most likely true. It is possible that autopilot plus an inattentive driver is less safe than an attentive driver alone. I think this is plausible, but I don't think there is any real evidence to prove this one way or another. The question then becomes does Tesla have an obligation to save the people in the second group from themselves and in turn put the people in the first group in greater danger?
- cmontella 9y ago
  > They are saying it is the driver's fault because he put too much faith into the autopilot system. Any faith the driver had in Tesla's autopilot system would be due to Tesla's marketing. If Tesla believes its self driving capabilities are not quite ready for market, maybe they shouldn't be selling it and calling it an "autopilot".
Vik1ng 9y ago
There would be a very simple first step here. Stop calling it Autopilot. And stop promoting anything self driving near it To tell people that you have to pay attention 100% of the time your don't need any of the details. You have stated that over and over again, it just doesn't do enough, because a few weeks later people have forgotten all these statements and new customers or people who just like the car, but don't follow the company might never even have read them.
- pessimizer 9y ago
  > To tell people that you have to pay attention 100% of the time your don't need any of the details. The problem with this strategy is that literally no one is clamoring for a self-driving car that requires you to have a license, both hands on the wheel, both eyes on the road, and to be alert at all times. If you have to mention it, fine, but engineer the ways you mention it to have low penetration and low retention.
- Robotbeat 9y ago
  Except it is autopilot; it performs the same function as an aircraft autopilot, no more nor less. You could make the same silly linguistic argument about "cruise control."
  - danso 9y ago
    The first words on the homepage for Tesla Autopilot is "full self-driving"

slg 9y ago

It is strange seeing people claim Tesla is just doing PR spin here. They aren't saying this is the drivers fault because the driver decided to drive into the median. They are saying it is the driver's fault because he put too much faith into the autopilot system. Tesla's entire argument is that their autopilot is not as capable as some people believe. That is a weird stance to take if their only goal is to sell more cars.

buvanshak 9y ago
>That is a weird stance to take if their only goal is to sell more cars. That is only to weasel out of the legal issues. They are doing marketing stuff that pushes the feature as vastly more capable on the side..For ex Elon Musk tweeting videos that shows cars traveling by itself on unmarked roads..And having declarations such as "The human behind the wheel is only for legal reasons, the car is driving all be itself" and such.. So the actual marketing is based on this unrealistic projection, and only these "statements", which the public will soon forget, is based on its true capability..
- slg 9y ago
  >That is only to weasel out of the legal issues. Which supports my point. Theses responses likely have had a bigger influence from lawyers than PR folks. The goals of those two groups are almost diametrically opposed to each other. The best thing for Tesla from a legal perspective is to downplay the capabilities of autopilot. The best thing for Tesla from a marketing and PR perspective is to exaggerate the capabilities of autopilot. Tesla is doing the former in these responses. They are choosing the legal response over the PR response. It also should be noted this is also probably the best move from a public safety standpoint. I don't know why people are claiming these responses are PR spin or how these response could possibly sell more cars. Regarding the rest of your post, I was not talking about Tesla's general marketing. I haven't seen Musk do anything like you claim. That is certainly misleading and irresponsible if he does do that and implies that any current Tesla can "drive all be itself"
  - fricat1ve 9y ago
    I doubt it's really about legal issues. Could they just disable or scale back the autopilot? Or at least warn people to not rely on it while avoiding any commentary about the facts of the accident. That'd be more polite/deferential to the investigators and to the victim. I wouldn't be surprised if there's some fear over allowing uncertainty to fester for a year while awaiting the results of the investigation. But I think there's a much bigger risk in being perceived as unwilling to play by the same rules as everyone else.
    - slg 9y ago
      >Could they just disable or scale back the autopilot? The problem with this is that Tesla clearly believes that autopilot plus an attentive driver is safer than an attentive driver alone. I think that is most likely true. It is possible that autopilot plus an inattentive driver is less safe than an attentive driver alone. I think this is plausible, but I don't think there is any real evidence to prove this one way or another. The question then becomes does Tesla have an obligation to save the people in the second group from themselves and in turn put the people in the first group in greater danger?
cmontella 9y ago
> They are saying it is the driver's fault because he put too much faith into the autopilot system. Any faith the driver had in Tesla's autopilot system would be due to Tesla's marketing. If Tesla believes its self driving capabilities are not quite ready for market, maybe they shouldn't be selling it and calling it an "autopilot".

Vik1ng 9y ago

There would be a very simple first step here. Stop calling it Autopilot. And stop promoting anything self driving near it To tell people that you have to pay attention 100% of the time your don't need any of the details. You have stated that over and over again, it just doesn't do enough, because a few weeks later people have forgotten all these statements and new customers or people who just like the car, but don't follow the company might never even have read them.

pessimizer 9y ago
> To tell people that you have to pay attention 100% of the time your don't need any of the details. The problem with this strategy is that literally no one is clamoring for a self-driving car that requires you to have a license, both hands on the wheel, both eyes on the road, and to be alert at all times. If you have to mention it, fine, but engineer the ways you mention it to have low penetration and low retention.
Robotbeat 9y ago
Except it is autopilot; it performs the same function as an aircraft autopilot, no more nor less. You could make the same silly linguistic argument about "cruise control."
- danso 9y ago
  The first words on the homepage for Tesla Autopilot is "full self-driving"