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We don't see it as making "tech addictive," but that's the story the press likes to tell about us. Behavioral Design is a lot more than "do it more." The unders
by tdaltonc 9y ago
We don't see it as making "tech addictive," but that's the story the press likes to tell about us. Behavioral Design is a lot more than "do it more." The understanding of neuroscience that we now have, and the ability of machine learning to quickly 'understand' a user is opening up a whole new frontier of ways to change people. So far, these techniques have only been used to make games and social media addictive; we're making it possible to use it for everything else.
- haraball 9y agoThe copy on your webpage[0] makes it seem like you "make any tech addictive" to me. So sounds like the press isn't that far off. [0]: https://www.boundless.ai/ https://www.boundless.ai/
- tdaltonc 9y agoThe point of the marketing page is to generate sales leads, not be a pure expression of our manifesto. That copy, in that place, does a good job of advancing our goal, even if it doesn't do a good job of communicating it.
- RangerScience 9y ago"Morally ambiguous technology applied in morally unambiguous ways." There's a difference between the mission (power tools for your habits) and the current stage (which is "garage SaaS startup")