He was maintaining that all Facebook does is sell innocent ads. Then was asked if Facebook gets a cut of 3rd party business or if they get paid based on outcome

He was maintaining that all Facebook does is sell innocent ads. Then was asked if Facebook gets a cut of 3rd party business or if they get paid based on outcomes. He said no, but his example revealed that in fact they do sell outcomes, which is what makes them so compelling to companies who bid. It's in Facebook's financial interest to gain as much power of its users as possible in order to achieve higher success rates for its customers. This something the vast majority of users don't understand. The Facebook experience is engineered to make you do things in a much more sophisticated way than any other advertising business to date. They can recursively manipulate your emotions to drive up their outcome compensation.