From the outside, Vero just seems like it's going to be a portal to a bunch of corporate services. >Your friend just shared this cool Spotify song, please sign

From the outside, Vero just seems like it's going to be a portal to a bunch of corporate services. >Your friend just shared this cool Spotify song, please sign up for Spotify at Vero's special rate of $3.99 / month to listen. Even on the landing page there is an advertisement for me to order a photo book of Prince. This does not seem very social, it's just more hyped up media.