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> Facebook generates about $9 a month per user in the U.S. by targeting you with ads. That is so much higher than I thought it would be.
by SCdF 8y ago
> Facebook generates about $9 a month per user in the U.S. by targeting you with ads.
That is so much higher than I thought it would be.
- jlgaddis 8y agoIIRC, that was for one particular quarter and during that quarter ARPU was apparently higher than average.
- mfoy_ 8y agoEven if that number is 3x higher than average, it's still an order of magnitude higher than I would have guessed.
- nopriorarrests 8y agoFacebook ARPU for US users in Q4 2017 was $26 (highest ever). $9 more sounds like an old stats or average for couple of years.