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I do, because I don't do a lot of physical or online shopping for fun, nor I spend time looking for new products by reading reviews or lifestyle articles. I do

I do, because I don't do a lot of physical or online shopping for fun, nor I spend time looking for new products by reading reviews or lifestyle articles. I do prefer to see advertising about things that are a bit related to my interests. Though I also find intense tracking creepy (but this is more ad stickiness / retargeting / remarketing than pure targeting). --- Marketer speaking now: reducing targeting also means that ads ROI will fall and it will probably reduce the number of companies able to afford media space. Economically speaking I think it is a problem to not leverage the data we have to help new businesses finding an audience. To speak truth about this, if the point is about "selling data", targeting ads is not about selling data. It is about enabling advertisers to reach a "target". Saying I want people that are female between 20 and 30, does not mean that you will get their profiles in your inbox. They will just see your ads.

ilovetux 9y ago
>> does not mean that you will get their profiles in your inbox. They will just see your ads. I do like that this business model limits data exposure to third parties. That being said, I don't believe that it is possible for the ad company (Google, facebook et. al.) to fully protect their assets. If that email is delivered to me a simple web beacon can inform the third party quite a bit. I digress, however, because I was simply curious about the consumer desire for targeted advertisements. Everything else aside I believe(d) that a consumer-based desire for targeted advertisements is a fallacy which is repeated by a certain group of people, I really just want to test this hypothesis by soliciting public opinions and comments.