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1. Since Amazon uses Facebook for advertising, they can feed their data to both Google and Facebook ads. It's easy to do with cookies. 2. If you don't have Fac
by thaladred 9y ago
1. Since Amazon uses Facebook for advertising, they can feed their data to both Google and Facebook ads. It's easy to do with cookies.
2. If you don't have Facebook app on your phone or if you did not open your Facebook app when you are in store, you won't see ads for that store. Unless you have a loyalty program with the store or the store decides to target advertise you based on your payment info, etc. In any case, it is the physical store that shares those information.
- TekMol 9y ago1: How is that easy? If I had a cookie on Amazons domain, how would that enable Amazon to show me personalized ads on FB? I don't keep cookies though. So the targeting must use other types of user identification. 2: I don't have a FB app nor do I use FB on my phone. But I see ads related to the places I went to. So the flow of information must be via other channels. One part is probably Google (I use Android).
- icantgoogle 9y agoThey can also use Local Storage if necessary. I know quite a few Ad tech companies were using local storage to get around no 3rd party cookies in Safari.