Another aspect I find useful is to think about how to position yourself. Do you advertise yourself as a technology expert or do you describe what you do in comm

Another aspect I find useful is to think about how to position yourself. Do you advertise yourself as a technology expert or do you describe what you do in common language? e.g. "We build website with angular" vs "We build website for jewellery brand" is very likely to influence what kind of client you will get