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They want to make sure their profiles are real people, not bots. A profile that refers to shadow users is more credible. The security is for their advertising
by andyv 8y ago
They want to make sure their profiles are real people, not bots. A profile that refers to shadow users is more credible. The security is for their advertising clients, who want to show ads to real people, not bots.
- bogomipz 8y agoI'm not following. A shadow profile is for a non-FB user. How does that benefit their advertising clients who are buying access to FB users?