Right. And I guess what I'm saying is that if Peepeth can solve the crypto UX problem, I'm already sold - but I've seen nothing in their page that suggests this

Right. And I guess what I'm saying is that if Peepeth can solve the crypto UX problem, I'm already sold - but I've seen nothing in their page that suggests this is even on their radar. They seem to take ETH for granted - which is kinda' like Whatsapp saying that "you need to install bcrypt, create a public-private keypair, configure your identity wallet to keep the private key, and then you're all set to start using Whatsapp!". You can see how that is not a very attractive proposal - for most users, encryption is completely transparent in whatsapp, they don't even know it exists. Peepeth could do something like Whatsapp, say "it costs you 1USD/month to use Peepeth, but for the first year we'll waive the fees" and transparently purchase ETH on your behalf behind the scenes. But they don't do that. They put all the crypto burden squarely on your shoulders, with no hint that they'd consider making it all seamless/ transparent for the regular user.