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"It's basically the same site, just with minor colour and layout changes." The most dramatic change has been to "community" features. Amazon feels it is enough
by Mediterraneo10 9y ago
"It's basically the same site, just with minor colour and layout changes."
The most dramatic change has been to "community" features. Amazon feels it is enough of a monopoly now that it now longer has to attract customers through the ability to discuss things. The discussion boards were shut down, and similarly the ability to leave a comment under someone's product review was restructured so that that feature no longer serves to let people maintain a lively conversation among themselves about the author or musician. Many listings now only show by default reviews from customers who actually brought the product; this was done to tackle the problem of shill reviewers, but it also eviscerated the community that had popped up to share their feelings on even library loans because for nearly two decades Amazon had let anyone review and discuss books and music.
The page to see your review history has been changed so that it is now an infinite scroll. While infinite scroll is a very popular design choice these days, I can’t help but wonder if Amazon also wanted to make it difficult for the reviewers with 1000+ reviews to easily move their content to another site.