The quote from the memo that really irritates me is > The natural state of the world is not connected. It is not unified. It is fragmented by borders, language

The quote from the memo that really irritates me is > The natural state of the world is not connected. It is not unified. It is fragmented by borders, languages, and increasingly by different products. This is such a load of crap. The natural state of the world is actually very connected (whether we consciously assent to it or not), and specifically, humans are one of the most social species. Humans have deep societal and psychological needs for interpersonal interaction. What Facebook does through "engagement" is replace richly rewarding and deeply needed face-to-face interaction with a veneer of connection. Actually, Facebook's effects are even more insidious--it addicts us to a "feeling" of connectedness with dopamine hits, which prevents us from even realizing we aren't getting what we need. Facebook is not a community, it is software. Software can enhance what is in the real world (ie, real community), but it cannot replace it. Zuckerberg's new world order of community is a mirage, and cults have been built on lesser falsehoods. The article's link between that mirage and the modernism that gave rise to communism is not theater.