On the word “microblogging”: I think this may actually be the fundamental problem with all Twitter clones (so I'm not singling out your project; you just happen

On the word “microblogging”: I think this may actually be the fundamental problem with all Twitter clones (so I'm not singling out your project; you just happen to be here). For a mass-market tool, it should be possible to describe the purpose your tool using words that have existed for more than a couple of decades. At the moment, the shorthand is always “like Twitter, except not quite”. So is it public chat? personal status updates? a public short-form diary? crap poetry? a personal news feed? a way to contact companies with short messages? All of these are valid, and maybe it's several, but perhaps choosing one use-case to focus on will lead to a clearer offering.