4 ms·

Clinton spent 1.2 billion Dollars in her campaign. Trump spent 30% of that. Take that as you please.

• yehosef 9y ago
  Sure - Trump's allies, domestic and foreign, used Facebook to game the elections, at a bargain price. Smart weapons for a brave new world.
  • mars4rp 9y ago
    What does "game the election" means? What was the purpose of $1.2B that Hillary spent? Advertising in tv is fine but on fb it is gaming the system??
    • yehosef 9y ago
      https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump https://www.theguardian.com/news/2018/mar/17/data-war-whistl... is good (a bit long..) and http://www.straitstimes.com/world/united-states/how-facebook-data-helped-trump-win-over-voters http://www.straitstimes.com/world/united-states/how-facebook... has a great quote that sums it up.. >The output was put to work in what Mr Nix called "behavioural micro-targeting" and "psychographic messaging". Instead of creating broad messages to talk to the voters in bulk - they could create micro-campaigns that could target particular voters and push their buttons (and that might have raised flags done publicly). Sometime this meant influencing someone borderline towards Trump. Sometimes this meant targeting Clinton supporters in swing-state to influence them not to vote (https://www.theverge.com/2016/10/27/13434246/donald-trump-targeted-dark-facebook-ads-black-voters https://www.theverge.com/2016/10/27/13434246/donald-trump-ta...) This adds up to a far more weaponized media than traditional advertising could be.