As always happens in these cases, I believe that whatever public authority (the municipality, the governement, etc.) making an "agreement" with a private compan

As always happens in these cases, I believe that whatever public authority (the municipality, the governement, etc.) making an "agreement" with a private company does three (IMHO) terrible things: 1) undervalues its own authority (ultimately the authority of citizens/people) to simply make a Law or regulation and enforce it 2) recognizes to a private company (which big as it might be is only one of the various playes in the field) a "contractual force" that the company should not have, besides giving to it a lot of brand publicity for free 3) consequently all other companies operating in the same field are (without any particular reason) underprivileged, somehow reinforcing and helping the attempts to become a monopoly of the "big one".