I like that. I think that is a good approach. However, this seems to me more of a business strategy than an answer to "what is the No. 1 thing you need to do to

I like that. I think that is a good approach. However, this seems to me more of a business strategy than an answer to "what is the No. 1 thing you need to do to succeed". One could argue that the question is somewhat pointless. And I think that, in a way, is what the article is saying. There is no number 1 thing. I do like that business strategy that you describe though. It is not for everyone and every circumstance of course, but it is a good bet.