Tesla gambled with their lane assist by calling it autopilot in the hopes that it would give them good PR as the first car manufacturer with a self driving car.

Tesla gambled with their lane assist by calling it autopilot in the hopes that it would give them good PR as the first car manufacturer with a self driving car. It failed spectacularly with multiple deaths. Most (all?) of the crashes are the result of the impossible nature of the task for the human driver. You cannot react fast enough when autopilot brain-farts in a seemingly trivial length of road. They fucked up big.