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The simple reason is that people are lazy. Someone isn’t going to put in the extra work of marking up their text with the correct semantic structure if they don
by hacknat 8y ago
The simple reason is that people are lazy. Someone isn’t going to put in the extra work of marking up their text with the correct semantic structure if they don’t get much out of it, and the ROI for an individual site owner was dubious at best. People keep talking about RFD, but that barely qualifies IMO, it was more of an agreed upon RFC so that search engines didn’t force site owners to all adopt differing indexable formats (events, addresses, etc). Even with the backing of Google, RFD is not something that most sites are doing until they start tackling some enterprise grade SEO optimizations.