Businesses don't have this type of intentionality in my opinion. They're like forces of nature (with smaller lifespans) primarily acting in the economic realm.

Businesses don't have this type of intentionality in my opinion. They're like forces of nature (with smaller lifespans) primarily acting in the economic realm. Even non-profits must manage input and output economically correctly in order to survive. True forces of nature are like a graph. Companies are like trees with a root. There is some control in targeting the root but the end result is similar to the graph in that it can't be predicted. Thus good/bad must be taken as is without looking too much into the intentionality. A focus on intentionality may actually create "bad" because it rewards focus on the packaging over the content. CEOs may just be the main story teller to manage the packaging of the company as an individual (vs PR branch which is faceless/just-a-job)