Which vertical are you working in? In 99% of cases you're going to need to seed the initial content/products/services. - The two Reddit founders created thous

Which vertical are you working in? In 99% of cases you're going to need to seed the initial content/products/services. - The two Reddit founders created thousands of accounts and posted all the content, this gives the idea of 'busyness' - The Paypal founders made a ton of eBay listings themselves and set Paypal as the payment method, to increase awareness. - Airbnb seeded their initial content by posting listings of the properties on Craigslist and included a link back to Airbnb. But just throwing money and/or resources at a problem doesn't prove that you're actually creating a sustainable business solving a real-world problem that people have.