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He slipped up yesterday and opened the door to the biggest issue of them all, coersion and brainwashing of users for profit, and the Senator who caught him in a

He slipped up yesterday and opened the door to the biggest issue of them all, coersion and brainwashing of users for profit, and the Senator who caught him in a lie didn't explore it further. No wonder they were testing if they can make you happy or sad by manipulating your feed when they sell the OUTCOME not just the impression. https://youtu.be/6ValJMOpt7s?t=2h36m49s https://youtu.be/6ValJMOpt7s?t=2h36m49s

p5378b 9y ago
Senator: If somebody advertises on facebook and somebody purchases something. Does facebook get a percentage or any kind of fee associated with any kind of successful purchase from the advertiser. Zuckerberg: The way that the system works is advertisers bid how much it's worth it to them to show an ad or when an action happens. So, it's not that we would get a percentage of the sale but... let's just use an example. Lets say you're an app developer and your goal is you want to get more people to install your app. You could bid in the ad system and say that I will pay $3 anytime someone installs this app and then we basically calculate, on our side, which ads are going to be relevant for people and we have an incentive to show people ads that are going to be relevant because we only get paid when it delivers a business result and that's how the system works.
dingo_bat 9y ago
Link is dead. Can you post what lie it was?
- deagle50 9y ago
  He was maintaining that all Facebook does is sell innocent ads. Then was asked if Facebook gets a cut of 3rd party business or if they get paid based on outcomes. He said no, but his example revealed that in fact they do sell outcomes, which is what makes them so compelling to companies who bid. It's in Facebook's financial interest to gain as much power of its users as possible in order to achieve higher success rates for its customers. This something the vast majority of users don't understand. The Facebook experience is engineered to make you do things in a much more sophisticated way than any other advertising business to date. They can recursively manipulate your emotions to drive up their outcome compensation.

p5378b 9y ago

Senator: If somebody advertises on facebook and somebody purchases something. Does facebook get a percentage or any kind of fee associated with any kind of successful purchase from the advertiser. Zuckerberg: The way that the system works is advertisers bid how much it's worth it to them to show an ad or when an action happens. So, it's not that we would get a percentage of the sale but... let's just use an example. Lets say you're an app developer and your goal is you want to get more people to install your app. You could bid in the ad system and say that I will pay $3 anytime someone installs this app and then we basically calculate, on our side, which ads are going to be relevant for people and we have an incentive to show people ads that are going to be relevant because we only get paid when it delivers a business result and that's how the system works.

dingo_bat 9y ago

Link is dead. Can you post what lie it was?

deagle50 9y ago
He was maintaining that all Facebook does is sell innocent ads. Then was asked if Facebook gets a cut of 3rd party business or if they get paid based on outcomes. He said no, but his example revealed that in fact they do sell outcomes, which is what makes them so compelling to companies who bid. It's in Facebook's financial interest to gain as much power of its users as possible in order to achieve higher success rates for its customers. This something the vast majority of users don't understand. The Facebook experience is engineered to make you do things in a much more sophisticated way than any other advertising business to date. They can recursively manipulate your emotions to drive up their outcome compensation.