Cheat. Like pg would say, "do stuff that doesn't scale" -- this means: - Paying for quality content. If you're starting a blogging platform (e.g. Medium) and n

Cheat. Like pg would say, "do stuff that doesn't scale" -- this means: - Paying for quality content. If you're starting a blogging platform (e.g. Medium) and no one is reading it, you need to get some high quality content on there. Pay some top bloggers or people with social followings to write something on your site. - Paying for traffic. If you built a cool social platform, you can "force" going viral on reddit, twitter, etc. by buying upvotes & retweets. If the content is high quality, the content will organically blow up after the artificial "push." - Offer crazy incentives. Say you're building an Amazon competitor. Do crazy stuff like "if your product doesn't sell in 14 days, we'll buy it for you!" Obviously, this can't scale, but when first starting out, it can be a useful strategy. Whatever you do, you're going to be burning cash. There's no way around it, barring unicorn cases like Snapchat and Instagram.