>So if you just set out to make a Good Thing it gets lost, unless you also do other things that are seemingly unnecessary (like adding a silly face to your YouT

>So if you just set out to make a Good Thing it gets lost, unless you also do other things that are seemingly unnecessary (like adding a silly face to your YouTube preview). Right, so you can boost the signal (curators, youtube face, clickbait title) or reduce the noise (lesser crappy content). Reducing the noise seems to be harder when so many people have this false confidence that their half-baked ideas are worth sharing.