I think it is quite interesting. You have a dashboard to monitor/control your online presence. I've done this for a while with my own website, but they are br

I think it is quite interesting. You have a dashboard to monitor/control your online presence. I've done this for a while with my own website, but they are bringing it to the general public. I'd be curious to know what their business model would be though. I can see that they will be aggregating more user data as they can associate all your online profiles with your one persona now.