This is a good domain name, better than facebook. But the real goal of the service is not clear. Why metering activity on about.me ? Is this something people w

This is a good domain name, better than facebook. But the real goal of the service is not clear. Why metering activity on about.me ? Is this something people want ? How many ? How much do they want it ? What for ? What is the added value of your site compared to all other similar services we have today on the web ? It should be (made) obvious, otherwise people won't spend the time to check.