Most people aren't Econs [1], which is to say, we aren't naturally well suited to (constantly) freely choose, switch and combine products. How long as it been

Most people aren't Econs [1], which is to say, we aren't naturally well suited to (constantly) freely choose, switch and combine products. How long as it been since you tried to optimize the cost of your cellphone plan based on your usage data? Also, how much friction would be involved in doing so? [1] https://www.claremont.org/crb/article/econs-and-humans/ https://www.claremont.org/crb/article/econs-and-humans/