Something sounds really suspicious about this offer. How does a company afford to pay people 3k/month without anything in return? They're paying 3k/month just s

Something sounds really suspicious about this offer. How does a company afford to pay people 3k/month without anything in return? They're paying 3k/month just so some people adopt their technology? This just raises red flags and smells. There's got to be some catch like they are going to start charging those companies a monthly fee to use their product or license it after they have already committed and it's too late to change.