3 ms·
I wonder if the free tier that appeals largely to enthusiasts and nerds also helps as a lead generation process. People use it and like it, they get jobs where
by naravara 9y ago
I wonder if the free tier that appeals largely to enthusiasts and nerds also helps as a lead generation process. People use it and like it, they get jobs where they have a say in procurement decisions, and they advocate for platforms they like when they do.
It’s also a good “eat your own dogfood” way to make sure your platform is up to commercial standards for UI/UX and feature sets. A lot of enterprise software is garbage specifically because the people doing the procurement aren’t the people using the tools.
- Silhouette 9y agoI wonder if the free tier that appeals largely to enthusiasts and nerds also helps as a lead generation process. That seems like a reasonable business strategy. Software companies have long offered heavily discounted products to home and educational users, or simply turned a blind eye to piracy within those demographics. Then everyone leaves school and equates "word processor" and "spreadsheet" with Microsoft Office, "graphics program" with Adobe Creative Suite, etc. These days a lot of those big players seem to be trying to pull in more direct revenue from those markets with lower-priced versions of their subscription offerings instead, but that doesn't mean their previous business model wasn't good for them.