I don't know that their belief is a cultural problem, or at least one that's changeable. The book "The Design of Everyday Things" has this idea that users of t

I don't know that their belief is a cultural problem, or at least one that's changeable. The book "The Design of Everyday Things" has this idea that users of things fall into one of two broad groups: a) users that want fine control and expertise, and are willing to sacrifice simplicity to get it b) users that want simplicity, and are willing to sacrifice control to get it I think that most issues of privacy and security boil down to the simple fact that most people are in group b (really, I think that's true of any issue you care to choose). They don't care, and they won't. The cultural change that could make a difference is when the more secure, more privacy-positive options are also the easier and simpler choices.