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If 'illoyalty' is intended to avoid the negative implications of 'disloyalty', I suggest that in this context, 'independence' is more appropriate than anything
by mannykannot 9y ago
If 'illoyalty' is intended to avoid the negative implications of 'disloyalty', I suggest that in this context, 'independence' is more appropriate than anything suggesting that customers owe some sort of allegiance.