I'm not sure what you mean by doing the exact opposite. The founder, Bob Parsons, built something people wanted - a cheaper way to get domain names. His mark

I'm not sure what you mean by doing the exact opposite. The founder, Bob Parsons, built something people wanted - a cheaper way to get domain names. His marketing tactics are, um, a bit different from most online/tech companies, but he's built two successful companies from the ground up using tactics from direct marketing. This time, Parsons acted as his own angel investor burning through millions from his first company, but seems to have acted rather frugally while building his business. His first was bootstrapped from home while he worked a day job. His persistence and determination are remarkable. Parsons is an outlier because he's built both companies outside of Silicon Valley with no funding but his own, no degree from a big-name school, but just drive and guts. I think that's why his businesses look different that what we normally see. They grew in a different ecosystem and seem like an alternate species on the outside, but inside they still operate much like other companies. If you want to know more details about how he did it, read his blog or listen to his older podcasts (if you can find them). He's a shameless self-promoter who doesn't mind telling his story. But do know that his recent video podcasts are just garbage. After the Super Bowl commercial that put GoDaddy on the map, he's apparently decided that buxom females are the only thing that matters and has gone all the way with it. His earlier audio podcasts were actually more like Mixergy, where he'd talk to young entrepreneurs about how they did it and share his own stories. His story helped inspire me to work on my first startup.