It does sound like it was a sham. However, what is really going to make a difference now that Facebook has critical mass is people voting with their feet. This

It does sound like it was a sham. However, what is really going to make a difference now that Facebook has critical mass is people voting with their feet. This doesn't just mean attempting to remove yourself from their system but also communicating broadly how the system actually works. Most of my non-tech friends still just see it as a way to keep up to date on what is happening in the world. Babylonbee seem to be doing a good job of spreading FBs transgressions via satire: http://babylonbee.com/news/mark-zuckerberg-promises-to-do-better-at-hiding-facebooks-data-mining-activities/ http://babylonbee.com/news/mark-zuckerberg-promises-to-do-be...